Apple and Oprah have officially a signed a multi-year content partnership. Under the deal, Winfrey and Apple will create programs together, that will be released as part of Apple’s original content lineup. This deal marks one of the first such agreements struck between Apple and any specific content creator. Previously, the company set an overall deal with veteran showrunner Kerry Ehrin–who will also serve as the showrunner on Apple’s upcoming morning show drama series starring and executive produced by Reese Witherspoon and Jennifer Aniston.