It has been almost two months since LeBron James opened the doors to I Promise—his brand new public school in Akron, Ohio dedicated to at-risk youth. In an effort to cover some of his legal bases, the NBA star had previously filed several trademark applications for the intuition, according to The Blast, for such phrases like “Nothing is given. Everything is earned,” along with “I PROMISE School, More Than a School,” which would be printed on tees, sweatshirts, and other merchandise for the students. But Lebron isn’t stopping there.